A meaningful logo
The anchor and inspiration of the campaign was the great tagline “Close the Gap” which we translated into a meaningful and eye-catching logo. The logo naturally lent itself to animation.
South Bend’s agile development and keen understanding of our branding ensure each project delivers against our objectives (customer loyalty and new customer acquisition) for end-of-year giving campaigns seven years running! We love working with Jeff and his team – nice goes a long way in this world. South Bend combines superior customer service with exceptional talent – especially on UX that is always cutting edge and successful. It’s no wonder we keep coming back. Jeff and his team are our secret weapon!
Caitlin McShane, Marketing and Communications Director
Animation enhances meaning
As site visitors scroll down the page, animations are revealed that enhance the content, amplify the message, and engage the viewer.
Many printed pieces in different shapes and sizes, but made consistent with use of color, typography, and design approach.
We created a custom donation form, loaded with conditions for anonymous contributions, gifting, endowments, DAFs. The form also integrates with the client’s CRM.
We created close to a dozen email templates for sending at different phases throughout the campaign.
We provided art direction before the photoshoot and chose the final shots for the campaign. The excellent Tom Seawell photographed.