reap/sow podcast identity | South Bend Design

REAP/SOW is a podcast that dispatches news from the frontlines of food, farming, and the environment. To reflect the content of the series, we created an identity that is both colorful and slightly ominous, with the finger-like stems atop the tomato. We also created original motion graphics templates for the podcast's YouTube channel content.

design

Artwork for all social media and publishing outlets, including a stand-alone and abbreviated logo.

With over 100,000 downloads in 2025, REAP/SOW's cover design has helped get viewers’ attention.

Intro, lower thirds and logo bug

credits

South Bend Design

Jeff Fassnacht, Brand Identity and Motion Graphics

Food & Environment Reporting Network

Executive producers are Theodore Ross,
Tom Laskawy, and Brent Cunningham

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